Irvin is proud to include Houston-based XtraLight among its top lighting manufacturing partners. With its sleek design and multiple optic choices, XtraLight’s Viento series is a standout choice among Irvin customers for parking lot conversions to LEDs.
This is the first in a series of articles aimed at sharing some of the critical points IRVIN learned along the way that helped us join forces with a quality manufacturer to bring the best-selling billboard LED light to mass market.
The explosive growth of LED lighting is proving a boon to many sign shops. Your end-user clients, including the likes of retail centers, car dealerships, and schools, are increasingly looking to take advantage of savings from huge energy consumption reductions and less maintenance. You are likely doing some on-sight maintenance work with long-standing accounts, so broadening your reach into the world of LED through those relationships makes good business sense.
But navigating the world of LED can be tricky. And choosing the right vendor can be even more daunting. There are countless websites, created by unknown sources with limitless options, confusing jargon, and questionable warrantees. We know. We’ve been there.
As one of the largest suppliers to the Outdoor Advertising Industry, Irvin was in the thick of the market race to bring LED lighting’s answer to static billboards. We were joined by an explosive legion of lighting manufacturers and distributors all convinced they held the new product that would de-throne what had long been the industry’s metal halide gold standard.
There are more than 355,000 billboard faces in the U.S. Do the math on just how many of those illuminated units could stand to benefit from technology that reduces electric consumption by 75%, and you can understand how visceral the race became. The LED lighting project manager for one of Billboard’s giants relayed to me that no less than 60 fixtures hit his desk during the height of the lighting race, all staking claim at “the best.”
But good LED lighting is not a simple proposition. Even quality lighting manufacturers stumbled in the billboard LED lighting arena, learning the nuanced differences between the new technology and the old version they had been immersed in for decades. And as the billboard giants began testing units, they learned first-hand that finding the “right” unit would not be an easy task. The process was marked by one failed unit after another, frustrating an industry and setting planned conversions to LED back several years.
Today, years after Outdoor Advertising began its quest to find the best LED lighting for billboards, only THREE lights out of hundreds are left standing. At Irvin, we are proud to have partnered with the manufacture who created the best-selling light in billboard. Today, more than 160,000 units strong, MarQuee LED is the exclusive unit for some of the biggest names in Outdoor.
How did we partner with the “right” manufacturer? By diving deep and learning!