When it comes to electronic billboards (a.k.a. LED billboards) quality and design are what matter most! While there are many LED billboard manufacturers to choose from, you want to make sure your products don’t just stand out, but stand alone. This is one reason why Irvin is proud to partner with Lightking, the industry’s premier, most trusted LED billboard manufacturer. When Irvin entered the electronic billboard market, we treated the product the same as the others we choose to represent. We did our research, conducted testing and met extensively with Lightking’s management and design team to ensure that Irvin offers our customers the best quality LED billboards in the business.
Quality is key when it comes to the electronic billboard experience. If the content is not sharp and readable, then it will not effectively convey the message. Irvin’s LED billboards feature 16mm pixel pitch and 368 pixels per square foot to accommodate vibrant colors at different viewing angles.
Once you’ve invested in a quality electronic billboard, the next step is making sure your team is trained on best practices for electronic billboard graphic design. For the most part, the rules are very similar to traditional billboard graphic design and include using large, sans-serif, bold fonts; staying away from white backgrounds; conveying a single message; maintaining brand standards (i.e. avoiding alternate uses of your logo) and keeping the design simple (i.e. avoiding too much text and photos).
Incorporating quality LED billboards into your company’s offerings can lead to a substantial increase in your bottom line. More and more companies are opting to incorporate this engaging and eye-catching advertising strategy into their marketing mix. Irvin is ready to partner with you to explore the best and most profitable electronic billboard options for your company.